How many of you feel that your social media engagement is dropping constantly compared to before? With so much noise around social media and strategies for branding, marketing, and customer service on social, it’s high time we got some advice from an expert on how to truly deal with customer experience on social. In this episode, Dan unveils a winning formula to influence customer love on social also talks about how you can make your brand lovers be louder than your haters.
How many of you feel that your social media engagement is dropping constantly compared to before? With so much noise around social media and strategies for branding, marketing, and customer service on social, it’s high time we got some advice from an expert on how to truly deal with customer experience on social. In this episode, Dan unveils a winning formula to influence customer love on social also talks about how you can make your brand lovers be louder than your haters.
Listener Notes -
1.06 - Social media’s growing role in the overall customer experience
3.20 - Using social media as a medium to test and scale marketing, positioning hypothesis
6.15 - Managing crisis on social
11.53 - Hiring for a stellar social media team and ensuring that they align with the marketing and support folks.
17.18 - Shift in focus from one-to-many broadcast to one-to-one messaging on social
21.30 A winning formula to influence customer love on social - how do you make the lovers to be louder than haters.
27.30 - One advice to sustain your social media strategy
30.02 - Dan’s take on influencer marketing and its impact on your branding efforts